The Interactive Media Awards (IMA) recognizes the highest standards of excellence in website design and development. This week the IMA announced that Synapse Marketing Solutions received the IMA Outstanding Achievement Award for the strategy, design and development of www.morphyauctions.com.
The Outstanding Achievement Award is the second highest honor given by the IMA. Websites are evaluated based on five criteria: Design, Content, Feature Functionality, Usability, Standards Compliance and Cross-Browser Compatibility. Out of a possible 500 points, Synapse scored 463 points for morphyauctions.com.
Dan Morphy Auctions is one of the fastest-growing and most successful auction houses and antique galleries in the US. Synapse Marketing Solutions created MorphyAuctions.com and its proprietary live bidding platform, MorphyLIVE, to allow users to bid on items in real time, without interference from a third-party auction system. This enhances the customers’ experience and allows Morphy Auctions to avoid paying tens of thousands of dollars per year in usage charges for third-party software. The MyMorphy feature allows a user to register to bid and self-report collecting interests. These interests are then added to a custom CRM that allows Morphy Auctions’ marketing team to send segmented marketing promotions to promote specialty auctions and individual items. Besides marketing, the CRM ties in with MorphyFLOW, a custom workflow program that runs their entire production process – from item intake to invoicing.
All of this technology was created by Synapse Marketing Solutions, ranked as one of the fastest-growing marketing agencies in America according to Inc. Magazine.
Thanks Nevaeh! Happy New Year!