Monthly Archives: January 2012

Dissecting Your Landing Page

This past Holiday season, I think my inbox and mailbox hit an all-time max with emails and advertisements from large brands and consumer-based companies pushing this season’s “hot product.” Though the showcased product varies, all of the ads contain one … Continue reading

Posted in Interactive, Marketing | Leave a comment

Direct Mail Still Works!

Several months ago, two of our clients – one, a major HVAC company and the other, one of the largest providers of natural gas in the US – teamed up to promote natural gas to oil heating customers in the region. … Continue reading

Posted in Business Growth, Marketing, Print, Solutions | Leave a comment

Building a Customer Service Model That Works!

In the face of growing competition, scarce resources, and more demanding customers, smart business leaders are striving to increase profitability by becoming more customer service oriented. But few companies—even those with a deep understanding of their customers—really know how to … Continue reading

Posted in Business Growth | Leave a comment