Synapse is excited to announce that we have attained Google Partner status. Being awarded the Google Partner certification means that Synapse has met or surpassed several rigorous metrics, such as having a certain number of AdWords certified members on staff, spending a monthly minimum on advertising, and most importantly: using Google AdWords best practices on behalf of our clients.
What Are Google AdWords Best Practices?
Google AdWords best practices are described primarily as optimization of PPC advertising campaigns for both search advertising and display advertising within the Google Search & Display Networks. This means that Synapse uses best practices like optimizing landing pages, selecting and modifying bid schedules for keywords, scheduling ad display times and much more. Google individually verifies that these best practices have been used and are in place before awarding Google Partner Status.
The Value of Google Partner Status
Is being a Google Partner valuable? That depends. If getting the most for every advertising dollar you spend as a company is important to you, then yes, doing business with a Certified Google Partner is extremely valuable.
You can create AdWords accounts on your own or trust your advertising dollars to an uncertified agency that guarantees certain results, but this typically results in wasted money and poor ad conversions. Working with an agency like Synapse, with years of experience and several Google certifications under our belt, means that you can be confident we will do whatever it takes and put our extensive knowledge and expertise to work getting you the best performance from every paid click.
Want the most from your advertising budget? Get the Google Partner results today.