Monthly Archives: January 2015

A First Look at Google Inbox: Will it Really Replace Gmail?

The simple answer is: nope. Perhaps more like: yes and no. What is Inbox? Google Inbox is a new system that effectively runs on top of Gmail, but is designed to make the email system work harder and smarter for … Continue reading

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A Study in SEO: When eCommerce Goes Wrong

Recently, Synapse was brought on to assist with an ecommerce site that had seen a loss of revenue, primarily due to a huge loss in overall traffic and SERP penalties from Google. No manual Google actions were an issue, but … Continue reading

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Top 10 Best Practices for an Effective Landing Page

Landing pages are without a doubt one of the best tactics out there for addressing multiple channels of inbound lead traffic. Here are a few channels that can benefit from a good landing page: Email campaigns PPC campaigns Offline campaigns … Continue reading

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