Monthly Archives: February 2015

Mapping Out Local SEO

One of the mysteries that escapes many small to medium sized businesses is the magic behind getting their companies to appear in Google Maps and Google Search results (SERPs) for different geographic locations that their business serves. Let’s put this … Continue reading

Posted in Interactive, Marketing, News | Leave a comment

Ferreting Out Contacts: Using Lead Ferret and Other Tools to Keep Your B2B Databases Current

In the real estate world, the mantra is “Location, location, location!”  Where a property physically exists has more to do with both the value and the salability of the property than virtually anything else.  In the B2B marketing world, that … Continue reading

Posted in Business Growth, Marketing, News | Leave a comment

Can You Spot the SEO Fakes? 5 Ways to Know for Sure

As a student of SEO, it is a real frustration when I see companies advertising SEO or offering SEO as part of a larger web project when I can tell that they are blowing smoke. Clients have described what I … Continue reading

Posted in Marketing, News, Synapse | Leave a comment

If Your Blog Were a Party Guest . . . Would You Ditch It?

Unlike a lot of other marketing efforts, a blog is designed to be a conversation. Even if it doesn’t draw a lot of comments or response, a successful blog still has more to do with socializing and engaging than informing … Continue reading

Posted in Marketing, News, Synapse | Leave a comment

Don’t Be A Left Shark: Align Your Message With Your Market

They say that over 118 million people were watching the Super Bowl Halftime Show a few Sundays ago.  If the Internet is to be believed, many of those viewers shared a bit of a chuckle at the expense of a … Continue reading

Posted in Marketing, News, Synapse | Leave a comment

New Razor-Back Site Works as Hard as the Tools

Razor-Back tools are famous for their strength and endurance among professionals and hobbyists alike. So when the brand approached us about designing a website that captured Razor-Back, we knew it had to be just as hard working as it was … Continue reading

Posted in Interactive, Mobile, Our Clients | Leave a comment

5 Tips For Avoiding Embarrassing Copy Errors

Not long ago, I happened to see an online banner ad for an insurance company. The copy on the ad said something to the effect of getting “the lowest rate your [sic] entitled to.”  Were I in the market for … Continue reading

Posted in News | Leave a comment