Monthly Archives: April 2015

Shopping Cart Abandonment – Why it Happens and How You Can Stop It (Part 1)

Not too long ago I had made a stop at the grocery store up the street from my house to pick up a few things. There, in the middle of the pet food aisle, sat a shopping cart carrying a … Continue reading

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Eleven Questions to Ask Your Web Design Company Before You Sign

Web designers run the gamut from a one-person shop who can make you a nice, functioning WordPress site for a few thousand bucks to complete web design and digital marketing agencies. What you need and what you can afford will … Continue reading

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Has Going Mobile Changed Social Media for Good?

How do you prefer to chat? If you’re like most users today, you’re doing most of your connecting on your mobile phone. Recent research from Frank N. Magid Associates confirms that users are connecting with Facebook, Twitter and Instagram primarily … Continue reading

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The Six Biggest Reasons Websites Fail

Many companies invest in a new website that features updated copy and images and a fresh design only to find that it doesn’t perform as they had expected. It’s not drawing the search rankings, site visitors or conversions they were … Continue reading

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Three Keys to a Stronger Corporate Identity Statement

One of the biggest challenges businesses face when crafting identity statements such as brand promises and corporate descriptions is specificity. How do you boil down everything you offer into a handful of sentences that will apply to all of your … Continue reading

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