Monthly Archives: May 2015

Email Marketing And CAN-SPAM Compliance

This December will mark the twelfth anniversary of the Controlling the Assault of Non-Solicited Pornography and Marketing Act of 2003.  Better known to most as the CAN-SPAM act and signed into law by President George W. Bush on December 16 … Continue reading

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17 Website Design Features Users Hate Most

Some websites treat visitors badly, either by neglecting their needs or throwing unnecessary obstacles in their way. Considering how hard it is to attract a qualified lead to your virtual doorstep, inviting them in only to give them a bad … Continue reading

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Beyond Google: Performing on Bing and Yahoo

A major event happened this past December that should have caught the attention of those tasked with handling SEO, whether for themselves or for clients, because it signals a potential shift in overall search share. Firefox, one of the most … Continue reading

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Facebook Engagement: Why is Page/Post Engagement Rate More Important than Quantity of Fans?

A successful brand is the kind of brand you think of when you’re off the clock. The kind of brand whose content strategy gets in your head and changes your perspective. Businesses want fans – of course they do – … Continue reading

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Is Your Ecomm Site Making a Clear Offer?

Would you like to see your online sales numbers increase, but you’re not quite certain what hurdles are holding you back?  Believe it or not, your website itself may be creating unnecessary resistance.  There are a few features that have … Continue reading

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Grab Their Attention! 6 Tips for Great Email Subject Lines

I am ruthless when it comes to my email inbox.  For one thing, I try only to look at it three times during the day: when I get into the office in the morning, over lunch, and just before I … Continue reading

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Shopping Cart Abandonment – Why it Happens and How You Can Stop It (Part 2)

In part one of this discussion, we looked at some of the most common reasons visitors to your eCommerce site are likely to abandon their shopping cart midway through the purchasing process: Shipping and handling too costly Preferred payment method … Continue reading

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Focusing Your Social Media Marketing – LinkedIn

Clients often ask us which social media network they need to be on and how often they need to post to succeed. Providing a steady stream of fresh content for all of the major social networks is a daunting prospect. … Continue reading

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