Monthly Archives: June 2015

Ghosts in the Machine: How to Combat Ghost Referral Spam in Google Analytics

I admit it, I’m a numbers guy.  I realize that some of you reading this cannot fathom how anyone could enjoy spending hours looking at spreadsheets, analyzing data, ferreting out trends and putting together reports, but I truly enjoy it.  … Continue reading

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Inbox Overload: How Much Email Is Too Much?

Have you ever gone to one of those networking dinners where local businesspeople get the chance to glad-hand and swap elevator pitches in the hopes that they’ll find someone who either wants their services or knows someone else who does?  … Continue reading

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6 Ways to Leverage Content for More Website Traffic

At the core of nearly every successful digital marketing strategy lies a strong content strategy. Thousands of articles have been written on producing content in all its glorious forms; noticeably absent from most content plans, however, is a strategy for … Continue reading

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Cohort Analysis in Google Analytics

Have you begun using the new Cohort Analysis available in Google Analytics?  What are you waiting for?  There is a wealth of valuable information there about the behaviors of the most important people in your virtual world: the folks who … Continue reading

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Focusing Your Social Media Marketing Part II – Facebook

In this continuing series on focusing your social media marketing efforts (see our previous post on LinkedIn here), we’re taking a look at the demographics driving each of the major social media and offering tips for making the most of … Continue reading

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