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Author Archives: Bobby Deraco, Founder & CEO
Web Design Trends to Watch for in 2012
This is an exciting time in website design. Today’s Internet has provided designers with an advanced platform to get creative, find innovative solutions and break down yesterday’s barriers that limited how a user interacted with a website. Successful website design … Continue reading
Posted in Interactive
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Synapse Expands Interactive Division
Synapse Marketing Solutions recently expanded its Interactive division, adding people, equipment and technology to increase their capacity to provide interactive and web development services to their clients. The expansion includes the hiring of seven additional web designers/developers and the installation … Continue reading
Posted in Business Growth, News, Synapse
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Print Management 101
I recently sat down with the Marketing Manager of a company that uses a slew of different print materials to promote their products: catalogs and brochures, trade show booths, in-store signage, direct mail, gift cards and apparel. When I asked … Continue reading
Posted in Print
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Direct Mail Still Works!
Several months ago, two of our clients – one, a major HVAC company and the other, one of the largest providers of natural gas in the US – teamed up to promote natural gas to oil heating customers in the region. … Continue reading
Posted in Business Growth, Marketing, Print, Solutions
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The Five Most Effective End-of-Year Marketing Initiatives
It’s October. That means raking leaves, football, and cooler weather. In business, you are most likely planning on how to boost revenue for the 4th quarter, maximize your 2011 marketing budget, and set yourself up for success in 2012. It’s … Continue reading
Posted in Marketing
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Email Marketing: 5 Secrets that Separate the Pros from the Amateurs
Email marketing is big. It’s no wonder if you consider these interesting facts about email users: • 67% say the motivation behind giving their email address to a company is to receive discounts and promotions. • 57% said they are … Continue reading
Posted in Marketing
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Five Ways to Create a Culture of Innovation
One of my favorite business quotes is, “The Law of Gravity applies to business. If your company is not growing, it is receding.” If I had to improve upon that phrase, I would exchange the word ‘growing’ for ‘innovating’ and … Continue reading
Posted in Business Growth
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What’s it Take to Grow a Company?
While we’re anxiously awaiting our final placement on the Inc. 500 list of America’s fastest growing private companies, I’ve been getting the question “How the heck has Synapse grown by nearly 1000% in just 3 years?” I typically answer with … Continue reading
Posted in Business Growth
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