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Category Archives: Marketing
Oscar Wilde once wrote, “An idea that is not dangerous is unworthy of being called an idea at all.” Big ideas are what separate the best from the rest, and Kristen Jenkins isn’t afraid of taking on the challenge. Her … Continue reading
Choosing the right search engine for your paid search campaigns is an important decision, with many factors to consider. No longer is Google’s popular AdWords platform the only game in town. The other major paid search player, Yahoo! and Bing … Continue reading
You may have heard the expression, “Content is King” in the past, but that holds true now more than ever as marketers are leaning on content to improve search rankings, increase social media engagement and deliver web traffic. According to … Continue reading
Three months ago, our Creative Team began production on DealBurglar.com’s “What is DealBurglar.com?” introductory animated video. Producing a well-executed animation with a high quality, professional look involves the orientation of many details ranging from pre-production research, conceptual design, script writes, … Continue reading
Synapse was recently honored to receive nine Platinum and Gold Awards and two Honorable Mentions in the 2012 MarCom Awards. These awards are the culmination of the commitment to providing our clients with creative, innovative and effective strategies which increase … Continue reading
Known as the largest and most prestigious awards competition exclusively for the “Davids” of creativity, the annual International Davey Awards honors the achievements of the small firms who derive their strength from big ideas, rather than stratospheric budgets. The Davey … Continue reading
Last week, Aimée and I attended the DMA2012 Conference in Vegas. Touted as a meeting of the best marketing minds on Earth, we had the pleasure of learning about the latest direct marketing weapons, heard case studies from great minds like Facebook’s … Continue reading
To quote online video blogger Gary Vaynechuk, “If a picture is worth a thousand words, then video is worth a million!” With 72 hours of video being uploaded to YouTube every minute and with more than 4 billion hours of … Continue reading
Facebook announced this month that it officially surpassed the 1 billion active users per month mark. To put that in perspective, if Facebook were a country, it would be the third largest in the world. In layman’s terms, this translates … Continue reading
Watching a client’s business grow and change over a decade is fulfilling to watch as a marketer. So when long-time Synapse client Morphy Auctions teamed up with Legend Numismatics to create Legend-Morphy Rare Coin Auctions, we got an exciting opportunity … Continue reading