This happened to me on two occasions two weeks ago. I was gathering information about two different professional organizations I had an interest in joining and I visited both websites to fill out their “Contact Us” form (conveniently located on the home page). One organization got back to me very quickly (within a few hours actually). It was great! Nevertheless, after more than a week, I still had not heard back from the other organization – even after reaching back out to them a second time. Not only did they not get back to me, but when I clicked on the “Click Here to Register for Upcoming Events” button, I found no current events. It directed me to a page that listed events that had occurred several months ago. No future events whatsoever were listed. Now, if you were me, which organization do you think you would be more likely to join? Which organization do you think I’m likely to recommend to my professional colleagues?

Obviously, I had a very positive first impression of the organization. They met my needs in a timely manner. Their website was current, had great information and was easy to navigate through which suggests they are on top of things. If I’m going to make a decision to join a professional organization, I want to make sure it’s one that is well established and meets the needs of its members. Because I had a positive user experience, I wanted to go to the next step and ask for more information. Similarly, if your customers have a positive user experience on your website, they are going to naturally want to proceed to the next level in the sales cycle. On the other hand, the organization that didn’t respond to me left me with a negative feeling about them. Are they still in existence? Do they not want any more members? I definitely do not want to attach my professional reputation to an organization that can’t seem to maintain the most basic information on their website!

My point in sharing my frustrating user experience is to highlight the importance of having a designated person or outside firm responsible for regularly updating the information on your website. Here are a few tactics that can help:

1. Add fresh content and new images on a regular basis. This is good for the user, and the search engines love it. Your web marketing partner can help or you can use a Content Management System (CMS), which allows a non-technical person to modify a website with just some basic training.
2. Implement a blog into your website. Blogs are easy to use, may be accessed by multiple people (this makes sharing the responsibility an easier process), and enhance the searchability of your website. Blogs aren’t just full of words; use photos, illustrations and video to keep it interesting!
3. Current event dates, employee updates and current service offerings are all critical marketing components of a website. Make sure your website truly reflects your ever-changing business. Schedule a regular website review (at least quarterly) and make sure you include representatives from each department in your business.
4. Designate someone in your company to serve as the gatekeeper of the forms on your website. Set an expectation for this person (reply to a website request within 12 hours, for instance). If you don’t have anyone who can monitor your website, use an autoresponse email to connect and move the prospect to the next step. This will buy you some time to respond (try within 24 hours) and confirm for the user that their request is being fulfilled. In our fast paced world, users have an expectation of being contacted in a reasonable timeframe when they ask your company for information.

In summary, your website is your most valuable online marketing tool. Don’t forget about it! If you are not going to update information as it changes, or respond quickly to requests, you are risking your company’s reputation and losing potential revenue from new customers. If a user has a negative first impression of your website, it is likely these individuals will make negative assumptions about your company as a whole. The sales cycle will end before you even knew there was a possibility. Don’t wait: start updating your site today!

Businesses struggling with the effectiveness of their marketing materials often view the message, branding or creative as the primary culprit. However, it is equally
important to consider the quality of the medium being used to deliver the message – as this can also determine the success of your marketing initiatives. This is especially true when it comes to printed materials.

Let’s say, for example, you own a furniture store. You send out a catalog showing off your sofas. If the color of the sofas doesn’t look like the actual product in your store, you run the risk of disappointing a customer that comes in to your store to see the sofa. And when that happens, you risk losing a sale – and hurting your brand’s reputation.

Printed materials are a direct reflection of a business. Selling financial products can be adversely affected as much as automobile sales if the product visually lacks quality. Printers make errors on a daily basis. Shifting color or registration, for example, can turn the best design and message into a disaster. The print industry understands this and has made great strides over the past several decades in improving quality, efficiency and costs. That being said, there is always a chance that errors can occur. A growing business shouldn’t let their printed collateral be distributed without a quality control process. Customers or prospects don’t always recall receiving quality printed collateral, but they will be the first to point out the bad ones.

Implementing a print quality review process may seem daunting at first if you don’t have a current process in place. At Synapse, we perform a thorough 40-point quality inspection on every print job we produce.  Sure it takes time and effort, but it’s critical to meeting our goal of our clients never receiving a product that doesn’t meet our strict quality standards.

If you don’t have a print quality review process in place today, you can get started by asking a few questions the next time your printed materials are delivered:

• Does the overall quality of the piece look as you expected?
• Does it appear to have scratches or does the text look blurry?
• Do the images look like the actual product?
• Do the skin tones appear to be accurate? For example, does someone look sunburned when they shouldn’t?
• Is the printed product the right size and are the pages in order?
• Is it printed on the right paper? For example, did it print on a gloss stock as requested or on an uncoated sheet (such as a letterhead)?
• Did the printer finish it correctly? Meaning, if it’s a perfect bound book, it shouldn’t be stitched (stapled) like a magazine.
• Did we receive the quantity that we ordered?

By asking simple questions like these, you reduce the chance of putting a subpar printed product into your customers’ or prospects’ hands. Plus, a thorough print quality review process also allows you to provide feedback to your printer as well, to help them improve their product quality and better define your expectations for future projects.

In summary, it’s important to remember that although printers often have quality control processes in place, ultimately YOU have the final say before your print products leave the building. Putting together a checklist like the one above can be an easy way to keep track of whether your printed materials meet your expectations – and will meet your end user’s expectations, too. Doing so proves your company understands the importance of quality and attention to detail, and that is often the first step to building lasting value with your clients and prospects.

You may be asking yourself, “Why do I feel I’m qualified to give advice on referral marketing?”. Well it just so happens that Synapse has grown by over 900% in the last three years – mainly through word-of-mouth referrals. That’s right – no sales team to manage, no excessive marketing budgets – just some great referrals from the people who know us the best: our clients! Not only does Synapse continue to grow, but so does our team. In one year, we have grown from 18 employees to 30. Now that’s some powerful referral marketing!

I am certainly not suggesting that you change a well-organized sales structure if it is working. But if you are finding that your only business is coming from your current clients and not from referrals, there could be room for improvement when it comes to customer satisfaction.

Referral marketing can have a very positive impact on your bottom line. Here’s how:

• Your sales team will spend less time prospecting and more time on keeping your new customers happy.
• Referrals are already warmed up and ready to go. Since they trust the person who referred you to them, the sales cycle is shortened dramatically. This alone can turn a prospect into a revenue-spending customer very quickly.
• Referrals quickly increase your sales revenue. The closing ratio for non-qualified leads is about 10-15% versus a possible 60% (or higher) close ratio with referred leads. That translates into lower customer acquisition costs.
• When a satisfied client refers someone and you give that referral the same great experience, you are now making the referring client look great. Making your client a “Rock Star” is a sure fire way to keep them loyal forever!

The most important factor in generating referrals is defining the communication process upfront. When a client refers someone to you, it is very important to let your client know how you will handle contacting those referrals.  This will make them feel more comfortable in sending friends and associates your way. Assuring them that you don’t use hard sell tactics and explaining the professional and courteous process you will follow is critical. Remember, people do business with people, and establishing a trusting relationship is the key to making those relationships last.

So, referrals are wonderful, but how do you get them? Just ask! There’s nothing wrong with asking for a referral from a customer with whom you have established a trusting relationship. Asking for referrals can be uncomfortable, especially if you haven’t done it before or are nervous about the response you might get. The worst thing they’ll say is “No”. And if you hear “No”, you get the opportunity to ask if they have had any bad experiences in the past, and if so, assure them again that you are completely professional when approaching new prospects. If they still decline, thank them for their consideration and don’t pursue it further. In this situation, chances are you may not have established a trusting relationship with this client.

When you ask for referrals regularly during the course of your business dealings, you may be surprised that quite a few customers are happy to oblige. As you see more referral business come your way, be sure to show your appreciation to the customer who gave the referral.  This step is critical in order to keep generating more referral business. And don’t forget, a referral is a referral – no matter if it converts into a sale or not – so be sure to thank your client just for trusting you enough to send someone your way. A hand written thank you note, in my opinion, is still the best way to show your appreciation. Gifts are nice, too!

In summary, referral marketing can shorten your sales cycle, increase your cash flow quickly, and dramatically improve your bottom line. Take care of your customers, do whatever it takes to exceed their expectations and watch your business grow from referrals. It’s how Synapse has grown so fast and how we have built long-term lasting relationships with our clients. We certainly haven’t reinvented the wheel when it comes to customer service; we just love our clients and strive to give them the best possible experience every time the opportunity arises!

An eBlast is a single email designed to drive a prospect to take action: visit your website or a specially devised landing page, fill out a form for more information or to promote a product or special offer. Read on to learn some of the key ingredients to developing a successful eBlast.

Get It Delivered
This may seem obvious, but reaching your customers’ inboxes is one of the most important goals for email marketers. Staying current with – and following – best practices for deliverability, opt-in strategy and meeting CAN-SPAM compliance is often overlooked but happens to be a critical part in the success of your eBlasts. Be sure to test for compatibility in various email clients (like Gmail, Hotmail, Outlook, etc.) and on mobile devices as well. Use a proven platform to deploy your emails. And if your email analytics suggest something is amiss when it comes to deliverability, address the problem quickly – before you get blacklisted.

Create an Attention-Getting Subject Line
The next step to eBlast success is to create a subject line that will capture the interest of your readers. This is a best practice for all emails, not just eBlasts; if your subject line isn’t relevant, attention-getting and maybe even a little mysterious, your audience may hit DELETE instead of OPEN. Be creative. When you are up against all the other emails hitting your customer’s overflowing inbox, it’s a good idea to stand out in the crowd. Just one word of caution: avoid using words like “free”, “money” and “deal” in your subject line. Many email systems recognize these words as spam, and will not think twice about sending your email into the dreaded Junk Mail folder. If you’re not sure if your subject line will keep your email out of spam filters, check out any of the many subject line testers available online. These tools can help you quickly determine your spam score and recommend alternatives if the spam score is too high.

Keep it Short and Sweet
Once your email is open, it is important to get your message across quickly. Your customers and prospects are busy, and if your message is confusing they may be tempted to close your email before taking action. Some of the best eBlasts use strong images and impactful copy to move the reader to the next step. Choose two or three key points which you want your recipient to know and avoid overwhelming them with too much information. (Remember, you can always send them a second email in a day or two to get across supporting points). Don’t be afraid to use bullet points, bold text and color to help your customer digest the message quickly and easily.

Timing is Everything
We often get asked, “How often should I send emails?” The answer isn’t so cut and dry, and this is where knowing your audience will help. Some of our clients get great results sending emails every two weeks, on the same day, at the same time, to their customers. Others like to send out emails weekly or even more frequently. The key here is consistency, and the goal is to condition your recipients to know when to expect your eBlast. For instance, I know that on Wednesday mornings an email from my favorite retailer, Banana Republic, will be waiting in my inbox – chock-full of clothes I may like along with a discount code that will help me save money. The best way to determine the most effective timing of your email is to test a few delivery days and times, analyze the open and click rates, and then tweak as needed. Just remember that your customers’ habits will change over time, so be sure to continually analyze and compare results to keep up with their changing preferences.

Don’t Forget the Point
You may use eBlasts to announce sales, special offers and events happening at your business. You may use them to provide updates about your business, share a client success story, highlight a customer testimonial or to invite them to participate in a contest. The point of a good eBlast is to get your customer to take action: visit your website, stop by your store, ‘like’ your Facebook page or download a coupon. Help the prospect easily find what you want them to do, (Click here!).

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If email marketing seems a bit overwhelming, take a deep breath and relax! It’s okay to try different email strategies until you find the one that works best for you. Establish clear goals, test and analyze, and always stay open to new ideas. Give yourself every possible advantage when it comes to email and you’ll be handsomely rewarded with new customers, more sales and increased traffic to your website, stores and social media pages. And if you need help or want a second opinion, just comment below and we’ll be glad to help!

We are very proud of the “Our Team” page on our Synapse site. This is an area that takes a very innovative approach to introducing our team and has created quite a buzz among our clients and prospects. In fact, our team page is the most frequently visited page on our website.

One thing we strongly promote in our company is being professional and client-focused, but also having fun while you work and truly enjoying your co-workers who you spend a big portion of your life with every day. This page is a huge benefit to each of our team members. It is a place where everyone can express the “other side” of who they are, outside company walls.

Anyone can have a page on their site that lists the names of each person and what department he or she works in, and even show a photo. But Synapse takes that a step or two farther. Each employee poses with a prop that shows who they are in a quick glance. We showcase everything from a “Terrible Towel” to dance shoes and even nunchucks! Our team members have a wide variety of interests and talents that make all of us mesh very well together. Promoting this in a fun way is important to all of us – it is one of the key benefits of working at Synapse – everyone is an individual and everyone has opinions and ideas that matter.

We even jump right in and explore the psyche…finding out what makes each one of us tick… Ok, that may be over-stating it a bit, but we do ask some interesting questions and you will be surprised by many of the answers. We don’t simply ask the normal questions like, “Where did you grow up?” and “What is your favorite book?”. We strive to be different than the norm, asking things like, “If you were a crayon, what color would you be?” and “Have you ever cried at a movie? Which one?”. These are questions you wouldn’t expect to see on a company website – and that is basically the point. Synapse is not like other companies.

When someone visits your website to check out what your company is all about and see what you can do for them, being able to learn a little bit about each member of your team can be a benefit you are overlooking. That little slice of personality will get people excited about your company and show that your employees are not just worker bees in a corporate hive of activity – each bee has a name, a title, a personality – and the most successful companies realize this fact. Leverage your website to introduce your clients and prospects to who they’ll be working with. We live in an age where email and phone communication is more popular than ever. However, it is human nature to want to make a more personal connection, and a well thought-out team page is an invaluable tool to get that started.

The first practice with engaging your clients through email is to come up with a subject line that compels them to open that message. It’s easier said than done. A subject line that is attention grabbing is the most important part of staying in front of your consumers—it is a matter of opening or deleting. Your subject line should give an indication of what is within the content of the email, to gain the interest of the recipient. Once you gain their interest, they are more likely to open the email.

Once your recipient has opened your email, you want to make sure they aren’t overwhelmed by the amount of information presented. E-Newsletters are unique in that you are providing information that you believe they will be interested in, you are trying to educate them. As a rule of thumb, don’t let your content end below the fold, keep them engaged and interested, but don’t bore them. You want to make sure once they close the email or delete it, they have come away with some new knowledge of what you are writing about.

The first paragraph is key to gaining their attention. When I was in college it was always important that you started off a paper with a strong opening, as that created awareness for what your topic was, but also provided interest to your reader. If you can hook them in the beginning, then they are more likely compelled to continue reading.

After having written hundreds of E-Newsletters of varying lengths, I like to try and get all my information delivered to my reader in three, succinct paragraphs. I have a strong opening, a middle paragraph that educates the reader and a closing that wraps up the article, but also drives them to my website to learn more. Driving traffic to your website should ultimately be the goal of your E-Newsletter. I often wrap up an email with an opportunity for the reader to learn even more about the subject at hand, by placing a call to action at the end of the article.

Remember to keep your emails short, sweet and to the point. In today’s fast-paced society, people don’t have the time to sit for ten minutes reading an E-Newsletter. Don’t pack any punches; be straightforward with your content. Once your readers know what to expect in terms of length, you should notice more opens, reads and clicks to your site. And just remember, catching their attention is the first step in catching their business.

I have personally mentored many students over the last few years and I can say hands down that I have gained just as much, if not more, from the experience then my mentees. Mentoring brings value to everyone involved: mentees, mentors and the organizations for which they work. Mentoring gives someone a unique opportunity to share and spread acquired learning and know-how to those who may otherwise be struggling to find their way, especially a student!

In addition to those benefits, mentoring also helps the community at large because it fosters an environment in which people work together and assist one another in their drive to become better skilled, more capable citizens. When people have the opportunity to thrive, our businesses and communities thrive as well. If you haven’t thought about mentoring or allowing a student to job shadow and see what your organization does, please consider it. I can guarantee you will feel as excited about the experience as my team did at Synapse.

We gave Heather an opportunity to share her experience with us.  Here’s what she said:

          ”I recently spent a day shadowing the Synapse team at their Lancaster Headquarters. This was one of my two job shadowing experiences as a mentee in the Women in Business Mentoring Program through the Lancaster Chamber. Since I hope to major in business or marketing in college, this was a great opportunity to see if this is where my interests lie.
          From the top exec to the front line team members, everyone there was so nice and welcoming. Amanda and Jess took the time to explain a lot of things to me and were especially pleasant and patient with my initial “cluelessness.” Their operations are fast paced and fascinating. All the staff is friendly and helpful and really works together.
          I learned so much about the whole marketing field and the individual components of Synapse’s business. From their mission and values to their attention to the needs of each client, I was very impressed. While the atmosphere is somewhat casual, the team members are real professionals. They work hard to get things right and produce terrific results.
          This experience has helped me decide that I might really enjoy the marketing field. I liked the challenges and the creative feel of their operations. The people at Synapse are like a family; they all work together to get the job done. I hope that when I get older and get a job that the people that I work with are like those who work at Synapse. It was just a great day and a wonderful experience. Thanks everyone!”

We have no doubt that Heather has a very bright future ahead of her and we are thrilled that we had the opportunity to make a positive impact on her future career choices. Who knows? Heather may just be a Synapsian one day! We wish her the best of luck no matter where her future takes her.

Simply meeting the client’s expectations doesn’t guarantee an outstanding client experience. In fact, a so-so experience can be just as detrimental as a negative one.

Read on to learn more about turning an ordinary client experience into an extraordinary one…

Make every client feel like they’re your only client
Respond quickly to questions or requests for information. If you don’t have the answer immediately, at least let your client know that you’re looking into it, and give them a timeframe that you will follow up with them.  The kicker here is that you have to do what you say you’re going to do. If you tell your client that you will follow up with them by noon on Monday, then you’d better do it!  It also helps to give yourself guidelines to hold you and your team accountable. Make every effort to answer emails within 2 hours; and return phone calls within 1 hour.

If you can’t follow up with them immediately or need more time to get an answer, don’t use other clients or other work as an excuse. Most clients know that they’re not your only client, but the key is to treat them so well that they may as well be.

Follow up on the details
Just as we look into getting information for clients, sometimes they’re providing us with information so that we can better help them. One of the clients that I work directly with occasionally mentions a list of items that they would like to take care of, but needs to give me information so that I can help them. Because of this, I periodically check in with them to see how things are going with that project.

Let’s face it, our clients are just as busy, if not busier, than we are, so checking in with them about their back burner projects never hurts. In fact, it shows them that you pay attention to the details of what they’re telling you, and that goes a long way to building a long-term, loyal relationship.

Provide reports when milestones are achieved
Checking in with clients doesn’t just need to happen at the very beginning and end of a project, or if there’s a problem. Whether you’re working with a client on a 6-day or 6-month long project, communication of milestones is crucial. Let them know when an element of a project is scheduled to start, then touch base once the project is started to let them know that things are underway. Also, don’t forget to give them progress updates along the way.

Keep in touch after the sale
Touching base throughout the process is important, but don’t forget to continue to follow up once a project is completed. This can be a phone call or email to see how things are going with the solution that you implemented for them. Just because the invoice is in the mail doesn’t mean that the relationship falls by the wayside until they place another order.

It’s important that your clients feel valued, and there’s no better way to do this than with a simple “Thank You”. Send a handwritten “Thank You” note expressing your gratitude. Whether you’re targeting consumers or businesses, your clients have a choice of who to do business with, so it’s important to show your appreciation.

Make their order, regardless of size, your top priority
This means following the same client services processes for your small spenders as you do for your big spenders. Their project is important to them, so it should be just as important to you. Whether it is a $250,000 website build or a $500 print project, always make sure the client feels like they’re Number One.

Remember, completing a project that blows that client away is just one part of the client experience. An extraordinary client experience goes one step further and encompasses the entire process, not just the end result.

Successful website design means keeping up with the latest design trends and techniques. Read on to see what Synapse is seeing (and doing) in the world of web design today.

CSS3 and HTML5
One of the newest trends is the increased use of CSS3 and HTML5. Most web designers are jumping from Flash to HTML5 because it gives developers more flexibility when connecting data, drawings, and videos; it decreases load time; and it eliminates the problem of Flash being unable to play on Apple products. Some of the new features of CSS3 include rounded corners, animated buttons, multiple backgrounds, box shadow, transparent images and much more. There are still some browser compatibility issues – mainly in Internet Explorer – with HTML5 and CSS3 but there are well-known fixes available.

Responsive Web Design
Responsive web design term is related to the concept of developing a website design in a manner that helps the layout to get changed according to the user’s computer screen resolution. By using this technique, it’s possible for the user to have a great experience on a website no matter what screen size, resolution or device type is being used. Responsive web design is particularly useful for displaying websites on tablets and smartphones.

Here’s an example. To see it in action, visit a site Synapse just launched:  www.members1st.org

Mobile Compatibility
Mobile compatibility is increasing in popularity due to the latest in tablet and smartphone technology. With so many different screen resolutions, accommodating the whole site on small mobile screens can be difficult. Instead of having to create a separate site, CSS3 allows web designers to accommodate mobile technology into the website by using a technique called responsive design (see above). This concept enables web designers to create one version of a website that fits in all devices rather than creating different version of the same website. Not only does it allow users of any screen size to have full view of the site but it conforms very easily to mobile and tablet.

We believe in the ‘One Web’ ideal. One Web means making, as far as is reasonable, the same information and services available to users irrespective of the device they are using. Applying the One Web mentality to web design speeds up development time and safeguards your website from becoming obsolete on mobile devices and screen sizes that may not be currently in use.

Stylized Typography
Stylized typography is another technique that web designers are using to give their designs a different look. Typography has been overlooked because customizing it can be a complicated method. Now web designers can integrate custom fonts into websites with various tools which have helped them be more creative. Mixing bold and scrolling letters while using extra-large font sizes is becoming mainstream.

Synapse uses the most advanced font embedding software on our websites, which enables us to use more than 15,000 unique fonts on your website – while still reading as live text rather than images.

Ribbons and Banners
Although this design technique isn’t exactly new, it never truly broke through mainstream until just recently. You have probably seen examples of corner ribbons, banner navigation bars, and small ribbon badges.

Image Gallery Slideshows
With the subsequent popularity of jQuery, more and more image slideshows being dropped into web layouts. Galleries are perfect for demonstrating a quick glimpse of inner-page content. This could be a set of portfolio entries, photographs, blog posts with featured images, demo screenshots, etc.

When you consider the many unique sliding and fading animations, it has never been easier to construct a quick slideshow for your home page. You’ll see an uptick in these trends in 2012, and not just between designers. Online web applications and software companies have been seen using slideshows as guided tutorials to display screenshots and unique features.

Modal Popup Boxes
Modal boxes are still fairly new to the Internet considering they’ve been appearing in desktop software and mobile apps for years. The purpose of a modal window is to offer box content (such as user registration or login) on top of the current page without loading onto a new one.

One popular design technique is using a modal popup box in a lightbox effect where the background fades darker than the popup box.

Parallax Scrolling
Parallax scrolling in web design is the technique that features layered images that move around the website in different speeds and perspectives, creating interesting 3D illusions. This effect certainly makes scrolling around websites an interesting experience.

Check out these awesome examples of Parallax scrolling:

- Nike Jumpman
- Smokey Bones
- Art of Flight
- Nintendo Mario Kart

Oversized Icons
This unique trend semi-originates from the popularity of Mac OS X icon designs. As programmers began to launch websites for their Mac applications we all too frequently have seen the enormous sizes represented in branding. Accordingly, this trend has also been picked up through iOS developers and now comfortably rests within modern design culture.

It’s difficult to predict how icons will fare going forward. On the one hand these icons can be clunky and take up more space than necessary. Yet we’re not even close to hitting a shortage of iOS/OSX apps and designers are still churning out pixel-perfect icon specs. Not to mention that web designers are now including oversized icons within just about any page.

Conclusion
These ideas are only some of the more popular trends we have noticed gaining precedence in today’s world of web design and development. Great web design is always about creating an exceptional user experience. It’s unlikely these philosophies will differ in the future, but how we build layouts and present data is always in change.

We’d love to hear your comments.

The expansion includes the hiring of seven additional web designers/developers and the installation of additional computers, servers, videography equipment and software. Custom standing height workstations were installed throughout the department in order to improve ergonomics and increase efficiency. Even their telecommunications company is getting in on the project, installing new high-speed T10 lines to increase the efficiency and internet speeds in Synapse’s state-of-the-art building.

“Once we complete the hiring process, we will have thirteen web designers/developers in-house. For an agency to have that kind of firepower speaks to our belief in providing the best quality and service to our clients,” says Aimée Urban, Synapse’s President, who is leading the expansion efforts.

Synapse’s Interactive Division provides services such as website development and maintenance, custom application development, email marketing, Facebook customization, SEO, videography, 2D and 3D animation, and an array of internet marketing services. In addition to the development team, the division also includes copywriters, a videographer, animation and illustration specialists, three graphic designers, an Internet Marketing strategist and a User Experience (UX) consultant.

When asked why Synapse decided to expand when many other companies are cautious, Urban proudly stated. “First and foremost, we want to continue to support our clients. That’s the number one priority for us.  Second, our services are, fortunately, in demand. Placing on the Inc. 500 and winning a number of other awards last year has given us national prominence. We just want to keep doing great work, and we need the best people and equipment to be able to do that. It’s the philosophy that we’ve had since we started the division, and one that has led us to great success in the areas of web design, development and internet marketing.”