Reduce the Cost of Print Materials

Synapse has proven real-world expertise in finding ways to decrease the cost of print materials while improving quality, turn time and effectiveness of printed communications.

Consider three examples of how we’ve helped our clients reduce the cost of print materials despite challenges
in their own respective industries:

• Renegotiated print contracts for one client that relies on catalog and direct mail, realizing an annual savings of $225,000 on a $600,000 print budget.
• Using database hygiene and postage cost analysis, helped a publisher shave off 2.1 cents in postage per piece on their letter mailings – resulting in more than $50,400 in postage savings per year while reducing average in-mailbox delivery time from 4 days to 2.5 days.
• By analyzing inventory usage and obsolescence, helped a manufacturer reduce the total amount of inventoried print and promotional products from $700,000 to less than $300,000 with no noticeable effect in customer support. Additionally, Synapse moved three of their major print pieces to digital format, delivering cost savings of more than $100,000 and enhancing the interactive features of each piece.

Using tactics like postage cost analysis, leveraging our multi-million dollar print purchasing power, consultation on best production practices, and tapping into our 2,000+ supplier network, Synapse can help you find new ways to reduce the cost of your print materials with no effect on service or quality. Our solutions are cost-effective, measurable and result-driven – all key requirements that you should expect from your marketing partner.

Contact us today for a complimentary consultation to learn how we can help reduce the cost of your
print materials.