Integrated Marketing

Synapse has extensive experience in building and executing Integrated Marketing Communications (IMC) strategies for our clients. By using our integrated marketing services, our clients have seen sales, revenues and profits grow by as much as 1200% - in some cases, millions of dollars.

Synapse’s IntegratedMarketing process is thorough:

1. Understand your customers, prospects, growth goals and business model.

2. Develop an Integrated Marketing plan – including budgets and timelines - to achieve your goals.

3. Use data and market research to develop target audiences.

4. Determine proper marketing channels used to reach those audiences. These channels include:

ONLINE MARKETING

Websites & Microsites
Search Engine Marketing
Mobile
Social Networks
Web Advertising
Video

DIRECT MARKETING

Email
Direct Mail
Collateral
Telemarketing
Events
In Store
Whitepapers

BROADCAST MEDIA

Public Relations
TV
Radio
Outdoor
Out of Home

5. Determine Promotion, Message and Creative strategy.

6. Develop materials needed to execute the campaign.

7. Create and distribute materials according to the plan.

8. Analyze the results during and after the Campaign in order to assess ROI and gather marketing intelligence.

Synapse Marketing Solutions is a Lancaster PA Based Marketing Firm Providing Website Design & Development Services, Mobile App Development & Design, Print Solutions, Creative Services, Marketing Services and Integrated Marketing Solutions in Pennsylvania, Maryland and the entire United States

Take The Next Step

Want an integrated marketing partner that will deliver results? Learn what Synapse can do for you by starting the conversation.