Monthly Archives: July 2013

Why I Spent $27,480 on Breakfast

I have a confession to make. For the past 21 months, I’ve been doing an experiment – and my employees have been the subjects. Let me explain. One cold, drizzling November day – a Monday of all days – I … Continue reading

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Synapse Launches New Website for Elite Coach

Synapse is proud to count Ephrata, PA-based transportation services company Elite Coach among our valued clients and partners. Recognized by their peers in the industry as one of the country‚Äôs premier tour bus companies in a recent issue of Busline … Continue reading

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Tracking Marketing Success Through Analytics

As Marketers, it is important for us to correlate success and calculate ROI for all of our strategies and tactics. A benefit that online marketing offers is the ability to track all activities within an analytics package, such as Google … Continue reading

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