How We Work

We strive to deliver a successful outcome for every client, every time. For us, this means creating marketing strategies that generate measurable and meaningful results.

Using lessons learned from over 90,000 marketing campaigns and projects, we’ve honed techniques that produce an outsized return-on-investment. These best practices guide our strategic recommendations. When followed methodically, we believe this approach consistently delivers strong results.  These methods have generated billions of dollars in revenue for our clients.

We are confident that our approach will produce results for your business, too. Although our track record of success speaks for itself, we approach each client engagement with curiosity, humility, and respect.  We never show up with “cookie-cutter” plans or vague promises. The strategy we devise for you will be unique to your company, goals, competitors, and market – and built to adapt to changing market conditions and customer needs.

Here’s what you can expect when you work with Synapse.

1. Consultation

Every client engagement or project begins with a Discovery Meeting. We start this conversation by understanding your goals and ask engaging questions to uncover opportunities. We’ll get to know each other, too, for we believe ‘chemistry’ is essential to a successful partnership.

After defining what success looks like for you, we go to work and craft the plan to achieve it. Our strategies are rooted in research and data, trends, experience, and instinct. Ultimately, this process produces a detailed strategic plan with supporting tactics and action items, timelines, priorities, KPIs, and recommended budgets.

2. Strategy

We clearly present our findings, ideas, and recommendations during the Strategy Session. We discuss options, outcomes, and potential obstacles. We are upfront and transparent, especially when talking about expected results, schedules, responsibilities, and costs.  We establish goals and show you how to measure results independently.

3. Execution

Your approved strategy transforms into an Action Plan. Your Synapse team – led by a Senior Strategist and managed by your dedicated Account Manager – work together to create, launch, and manage the tactics that bring your marketing plan to life, keeping you informed and getting your input along the way. At its core, our integrated marketing approach combines consumer psychology, user experience, branding, content, design, targeting, technology, and timing to create cohesive and professional marketing campaigns that produce much more than the sum of their parts.

4. Optimization

Good results can lead to excellent results, which is why we continuously test and measure the impact of our efforts. This agile approach to campaign management allows us to analyze outcomes throughout a campaign – not just at the end – to find ways to optimize performance and get the most from your budget.

5. Insight & Learning

While reports and metrics are useful, we believe the real value is found by interpreting this data and turning it into tangible actions. Using this insight to guide future decisions leads to more effective strategies and growth opportunities for your team – compounding your return-on-investment long after your campaign is complete.

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