Jen Froderman is Synapse’s Senior Content Strategist, and brings a diverse and adaptable skillset to our Strategy Department’s extensive content work. A writer, editor, and web content manager with over 13 years of experience, Jen checks off all the boxes our clients want from our experienced Content team: she’s highly adaptable, delivers on strict deadlines and schedules, and is a voracious learner. From highly technical fields to consumer goods, Jen is skilled at developing content that works for Synapse clients.
Jen brings not just skills as a content producer, but her keen ability to manage remote teams of writers, editors, and social media specialists as well. She’s built and reorganized high-performing teams from scratch. Her expertise in management and creation of systems complements her other strong specialty: SEO content.
What motivates Jen? Her ability to build a bridge to connect client and their audience through building strong, effective content. That content fulfills client needs and inspires their readers, providing powerful results.
In addition to staying abreast of our clients’ areas of expertise and industries, Jen keeps up with the constantly-changing worlds of SEO and SEM through workshops and other marketing sources. To Jen, content basics “are quality, heart, and connection; the rest is a puzzle that needs solving with each piece.”
Education
Worthington Area Community College
Awards & Recognition
Jen’s leadership and expertise have resulted in the loyalty of the team of writers who have followed her through three different companies.
Personal Achievements
Jen built a content house that produced 1.5 million words per month of top-notch content in a range of styles, with over 100 writers and 11 editors.
What to Know About Jen
Jen lives in Laughlin, Nevada, one of the hottest parts of the Mohave Desert. She’s also lived in California and Minnesota. Her family includes her husband, who served in the Marine Corps, as well as three adult and nearly-adult children and one new grandbaby. You’ll find quite a collection of houseplants in her Nevada home, and her household menagerie keeps things lively, including two dogs, five guinea pigs, a gerbil, a bearded dragon, a colony of Mourning geckos, and assorted invertebrates.
Fun Fact: Jen was homeschooled as a child until 10th grade, and her habits included reading at least 18 books a week, which is the library’s maximum number of books you could check out at once. At one point, she owned over 5,000 books.
