AI writing assistants are becoming increasingly popular tools for web content creators. The lure of time and cost savings has marketing teams scrambling to get up to speed with the latest offerings.

AI assistants provide an efficient and effective way to create high-quality website copy in a fraction of the time it usually takes a team of writers.

But, the story doesn’t end there.

Without proper oversight and planning, the problems created through AI-generated content can completely cancel out the benefits.

So, let’s dig in to see how you can approach AI writing assistants to bring them into the content fold the right way.

What should you keep in mind when using this technology to avoid sounding robotic or raising alarms with search engines?

This blog will help you navigate the pros and cons of AI writing assistants so that you can make the most out of your website content.

Let’s start by looking at the pros of using AI writing assistants for content production.

We’ll then take a trip through the dark side before wrapping up your AI journey with some notes about adding that human touch.

The Pros of Using AI Writing Assistants

The primary advantage of using AI writing assistants is that they provide an effective way to produce large amounts of high-quality text quickly and efficiently.

Produce, Produce, Produce

This is especially useful for website owners who want to stay on top of their SEO goals but don’t have the time or resources to write copious amounts of text and consistently pump out fresh content.

In addition, because algorithms power these tools, they can produce content faster than a human writer ever could.

Consistency in Tone Across Content

AI Tools like ChatGPT, Jasper AI or Rytr can also incorporate natural language processing (NLP) to ensure accuracy and consistency across pieces, ensuring that your tone remains consistent throughout your website content and blog posts.

One caveat, it takes a skilled prompt engineer to train your AI writing assistant to get it right.

Save Time and Money, and Create Efficiency

Finally, AI writing assistants can save you time and money by eliminating the need for hiring an entire team of in-house content writers or editors—two tasks that can be expensive and time-consuming.

According to Glassdoor, the average salary for a content writer is between $50-79k. That’s a big chunk of your budget just hiring one person.

The Cons of Using AI Writing Assistants

Working AI into your content strategy isn’t all sunshine and butterflies. There are some drawbacks that can limit the impact of your content when bringing in AI.

Missing Personality?

One potential downside to using AI writing assistants is that they can sometimes produce text that lacks personality or emotion.

While this may not be an issue if you’re simply trying to get technical material out quickly, it could be a problem if your goal is to create engaging pieces with an emotional appeal.

Do you want to create content that lulls your readers to sleep or fails to connect with them on a human level?

Of course not. That’s never a good idea.

So, it becomes critical to find a way to leverage AI writing assistants in a way that incorporates a piece of what makes you…you.

Errors and Misinformation

Depending on your chosen tool, you may find yourself dealing with occasional typos or grammatical errors—which could hurt your website’s reputation if left unchecked.

AI tools will also occasionally pull in outdated or incorrect stats, so make sure you double-check any stats included in the initial content drafted by your AI writing assistant.

Readers will question how authoritative your content truly is if they keep coming across misspelled words or incorrect/ outdated stats. Outdated stats specifically can give the impression of an outdated website, and by association, an outdated business.

Search Engines Are Watching

Search engines are now trained to uncover poorly crafted AI content. So, beware before simply typing in a few commands and copying and pasting whatever your AI writing assistant spits out to publish new content on your site.

Edit Your AI Content

AI is best served for generating ideas, helping craft headlines, proofing and improving your work, and those sorts of tasks.

I don’t typically recommend using AI to produce an article and then taking it and publishing it with little to no review. If you use the right prompts, you may be able to get content that’s close, but it should never go live on your site without some serious review.

A skilled (human) editor will be able to easily dissect an AI-generated piece of content and whip it into shape. They will uncover grammatical errors, remove excessive use of exclamation marks and other punctuation, and replace jargon with more human-sounding word choices.

Make sure to bring in a professional editor or content writer who can review and revise your AI content to get it ready for human and search engine consumption.

You may also need to trash some emojis. AI is notorious for dropping emojis into content, which is a clear sign to the reader that an actual human never touched the content.

Adding a Human Touch to Your Website Content

One way to ensure that your website content remains engaging despite being created by an AI assistant is to add a human touch before publishing it online.

This could mean having someone read over each piece before posting it publicly or even giving yourself time between drafts so that you can look over each piece of content with fresh eyes before making any changes or updates.

Doing this will help ensure that each piece has been thoroughly edited and proofread by someone who knows how best to communicate with your target audience—you.

As you review the content, make sure to do the following.

• Incorporate your own tone and voice
• Remove any robotic-sounding text
• Add images and other supporting visuals
• Mention new stats and specific examples
• Incorporate anecdotes from your own experiences
• Eliminate jargon, emojis, and over-punctuation

If you’re going to use AI to create any kind of content that your intended readers will expect to have a human touch (which is typically ALL of it), it’s best to use AI to create the base for a piece and then have your team or the amazing marketing firm you work with step in to fully humanize before publishing.

Never simply accept what the AI develops. Using AI writing assistants effectively hinges on your partnership with the AI. The AI generates the bones, then you flesh it out and turn each piece of content into a masterpiece.

Personal Stories

People want to connect with other people. To ensure your content doesn’t get caught up in the AI, robotic-sounding trap, slide in some personal experience.

Incorporate a story about you and how you solved a problem, experienced something first hand, or otherwise had a human experience related to the subject of the content you’re creating.

Adding in this kind of personal anecdote helps readers relate on a deeper level. It helps them visualize themselves in the situation, as they’ve likely encountered something similar and are looking for a solution.

A solution that you just so happen to have – since you’ve been there, done that.

The Human-AI Intersection Is Where The Magic Happens

Using an AI writing assistant can be an effective way for marketers and website owners to create high-quality content quickly and efficiently, reducing costs and increasing productivity simultaneously.

However, it’s important to remember that some types of content require more than just automation; they require personalization to truly engage readers.

To combat this problem, consider adding a human touch before publishing any AI-written material on your site—it will go a long way toward ensuring success.