As 2019 comes to a close, it’s important to focus on upcoming and evolving digital marketing trends to stay on top of the industry. Here are just a few digital marketing trends to watch in 2020.
Voice search as we know it has been around for a few years and there have been many technological advances in software, algorithms, hardware, and devices. Just about every smartphone comes equipped with its own version of a voice search assistant along with native commands. It’s estimated that around 40% of internet users use voice assistants at least one time per month – and that number is growing.
So how does this affect digital marketing? We’ve already seen an increase in businesses and publications flock to publish audio content. It’s important to optimize your website and content for voice search. Not sure where to begin? Start with getting your content highlighted as a featured snippet. Next, focus on improving your page load speed. And most importantly, structure your content in a way that answers questions and is easy to digest.
Artificial Intelligence (AI) and Automation
Chances are you’re already using AI technology and don’t even know it. AI is involved in myriad applications such as chatbots, cross-channel targeting, predictive analytics, cart abandonment triggers, personalized page experiences, and so much more. Through the power of AI, marketers have the ability to run hyper-targeted campaigns that not only drive results but create a satisfying experience for the user. Using that technology paired with automation helps you keep your brand in focus through all stages of the sales funnel.
Influencer marketing is characterized as a marketing technique using word-of-mouth communication from celebrities, personalities, and other thought leaders. The idea is to have influencers—who have large followings on social media—talk about your product or brand on their channels for all of their followers to see. When a brand is aligned with the right target audience, tremendous results can happen. But if you can’t shell out half a million dollars to get an A-list celebrity to talk about your brand on Instagram, don’t fret! Not all influencers have to be well-known celebrities. We are seeing the rise of the microinfluencer; a more niche and relatable influencer, yet still prominent in their community. This type of marketing is effective because it is seen as more authentic than typical corporate branding advertising tactics.
As the digital landscape continues to change, keep your eyes on these digital marketing trends. As with any type of marketing, quality content across multiple channels is essential. Optimize your content and marketing efforts for voice search, AI and automation, and influencer marketing and you’ll be well on your way.
Are your marketing efforts ready for the next decade? Let’s have a chat.