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Synapse is proud to count Ephrata, PA-based transportation services company Elite Coach among our valued clients and partners. Recognized by their peers in the industry as one of the country’s premier tour bus companies in a recent issue of Busline Magazine, Elite Coach has over twenty years of top-notch charter bus and motorcoach service under their belts.
Elite Coach came to Synapse wanting a fresh and updated website that would be as smooth and comfortable for a visitor to navigate as a ride in one of their luxury coaches. They recognized that a top shelf website developed around industry best practices for usability and content would not only create the type of experience they were looking for, but would also help to promote the full array of services they offer – particularly through an integrated SEO strategy that delivers the majority of their leads.
The Synapse Team went to work developing a user experience, keyword, branding, design, content and information architecture strategy that would allow users to quickly and intuitively find the information they were looking for during their research process. Since the site offers information to multiple types of users – whether they are planning a custom chartered bus trip out of state, looking for a weekend bus trip to a specific destination or reserving a trolley for transportation at a wedding or special event – it was critical that our strategy ensures that each user could browse the site and successfully complete their tasks in a simple, easy-to-follow way.
With research completed and the structure of the site built, Synapse worked with the team at Elite Coach to develop engaging content and relevant calls-to-action designed to captivate visitors and drive them to submit contact information or request a quote. All of these efforts helped create an engaging site that provides pertinent information to the user and drives leads for Elite Coach to help grow their business.
Additionally, Synapse included the following features to help improve the functionality, usability and trackability of Elite’s site:
Custom content management system for full site control
Contact forms with auto-responder emails for marketing automation
Integrated blog for news and events
Careers database for internal job posting
Google Maps integration
Comprehensive cross browser and cross device compatibility testing
Google Analytics installation
Bobby Deraco, Synapse’s CEO and lead strategist, had this to say: “Working with Elite Coach was a very collaborative process. Some clients want to be hands-on throughout the process, and we encourage that. It takes a team of people to create something special. In the end, it’s not about recognition; it’s about delivering the best result possible. I feel that Synapse and Elite Coach together made that happen.”