Synapse Launches New Website for Legend-Morphy Rare Coin Auctions

Watching a client’s business grow and change over a decade is fulfilling to watch as a marketer. So when long-time Synapse client Morphy Auctions teamed up with Legend Numismatics to create Legend-Morphy Rare Coin Auctions, we got an exciting opportunity to help launch Legend-Morphy’s new website, www.legendmorphy.com.

Working closely with the design team at Morphy Auctions, Synapse not only built the new site, but also integrated it into Morphy Auction’s pre-existing web assets, which include a Drupal CMS, custom CRM system, live bidding and cataloging system and backend business analytics system.

“Building a high-profile website is exciting and challenging at the same time,” explains Bobby Deraco, Synapse’s CEO. “What made this project even more challenging was the integration into the existing systems. We had to integrate the new site into multiple business systems and databases while they were running live. The client needed a thorough build done in a very short timeframe. I’m proud that our team stepped up to meet the challenge.”

Working closely with the Legend-Morphy team, Synapse provided the following website services:

• Customer registration for access to absentee and online live bidding
• Online catalog creation through customized Drupal CMS
• Custom Drupal lightbox feature
• Custom events calendar and news module
• Integration of their custom live bidding platform, MorphyLIVE
• Integration into advanced database and CRM systems

“We are honored to have partnered with Legend-Morphy to build and develop this site,” Deraco said, smiling. “They are highly respected in their industry. We wish them a lot of success with their new venture.”

Check out Synapse’s latest website launch at www.legendmorphy.com and let us know what you think in our comments section.

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