Direct Wire & Cable

DirectWire.com

The Challenge

Create a world-class website to showcase Direct Wire’s new brand identity, solidify its position as a leader in the cable and wire industry, and produce high-quality leads for their sales team.

From the Client

“This is a massive upgrade for Direct Wire. You have given us a digital home base that we can be proud of and is a true game-changer for our company.”

The Solution

We kicked off our engagement with research designed to identify key user personas and content requirements for the new site.  SEO strategy further refined the sitemap. We then created wireframes; blueprints defining content structure that would be used throughout the project as the foundation of our UX strategy.  From there, digital brand standards were developed based on the new Direct Wire logo, ultimately presenting nine different homepage designs for Direct Wire’s executives to review. Based on their feedback, we custom designed the website pages, tailoring the user experience for desktop, tablet, and mobile screens. Our development team then built the website using these approved design assets, while our Content team worked with Direct Wire to develop headlines, copy, and images that were then added to the site using the customized WordPress CMS.  Our rigorous testing and quality assurance process followed.  Finishing touches like animation (including a looping gif on the homepage to show off the Product Finder), technical and content SEO, analytics installation, and further WordPress customization were completed before Direct Wire’s new website was successfully launched to the public.

The Results

  • Award-winning website
  • Thoughtful B2B content strategy with a focus on establishing stand-out brand positioning to grow business in core and new markets
  • Innovative product finder and detailed product pages with in-depth spec sheets, charts, and cutaway graphics
  • Industry-specific content to help prospective customers identify the best solution for their needs
  • Comprehensive Why Direct? area touting the Direct Wire difference
  • WordPress CMS tailored to allow complete control of content, with custom page building, responsive chart builder, and eCommerce functionality for future expansion
  • Information Request and Quote Request forms with automated follow-up based on inquiry type
  • User friendly navigation features such as mega menus, customized site search, and in-page jump menus

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