Duck Donuts

Digital Transformation

The Challenge

Growing from 15 locations to over 100 meant developing web, data, eCommerce, and marketing strategies that could keep up.

The Solution

A custom website with an advanced store locator, franchise portal, email and digital marketing programs, mobile apps, and integration with Olo online ordering and PAR Brink POS systems round out our full-stack retail tech strategy.

The Results

  • Grew website traffic by 3 million visitors annually
  • Launched loyalty program and email marketing, growing from zero to 75K subscribers in 18 months
  • Created successful National Donut Day campaigns, leading to over 1 million brand impressions and website visits in one day
  • Introduced online ordering eCommerce, adding over $5 million in new revenue
  • Developed franchise marketing support program for Grand Openings, local advertising, direct mail, and social media marketing
  • Created SEO strategy that ranked website in Google’s top 3 results nationally for ‘donuts’ and ‘donuts near me’
Request a Consultation