Duck Donuts

eCommerce & Marketing

The Challenge
Growing from 14 locations to over 100 franchises around the US meant developing web, data, eCommerce, and marketing strategies that could help support Duck Donuts’ rapid nationwide expansion.

From the Client
“Synapse is very focused on their client success! We enjoy our partnership with them and they feel like an extension of our team.”

The Result

  • A custom website with eCommerce, an advanced store locator, franchisee portal, email and digital marketing programs, mobile apps, and integration with online ordering and point-of-sale systems.
  • Grew website traffic by 3 million visitors annually
  • Launched loyalty program and email marketing, growing from zero to 75K subscribers in 18 months
  • Created successful National Donut Day campaigns, leading to over 2,000,000 brand impressions and 200,000 website visits in one day
  • Introduced online ordering eCommerce, adding over $8 million in new revenue annually
  • Developed franchise marketing support program for Grand Openings, local advertising, direct mail, and social media marketing
  • Created SEO strategy that ranked website in Google’s top 3 results nationally for ‘donuts’ and ‘donuts near me’
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