Graham Engineering Corporation

Website Redesign

The Challenge
After a stint of acquisitions led to an expanded product offering and three websites to maintain, Graham Engineering’s digital presence no longer reflected the company’s mission, products, or value proposition in a clear and compelling way. Seeking to stake its rightful position as a global leader of plastics extrusion solutions, Graham asked Synapse to unite its storied history and three brands under the Graham Engineering Corporation name, consolidating each company’s impressive reputation and products into a single, cohesive website. And while storytelling and visuals were important, success would be ultimately judged by results: delivering high-quality leads to feed a growing sales team.

From the Client
“It’s been a wonderful experience working with the team at Synapse, and I am proud of the work we did together. Their attention to detail and willingness to understand the nuances of our company allowed for a website that put our best foot forward in the industry. Synapse’s process and their insistence on getting into the weeds ensured Graham Engineering’s website met every goal. I would 100% recommend anyone work with the Synapse team.”

The Result

  • 90-page custom website developed specifically with Graham’s core markets and customers in mind
  • Refreshed brand strategy to align Graham’s story, core values, people, and visual identity
  • Well-designed page layouts with enhanced product images and mega menu navigation
  • Smart B2B content strategy that positions Graham to gain market share in core and new markets
  • Rich, technically-accurate copy designed to help prospects identify the right product for their industry or specific application
  • Testimonials, case studies, and endorsements to increase customer confidence
  • Sales Rep locator with custom rep territories
  • Three-step Quote Request form with automated follow-up based on inquiry type
  • Comprehensive Knowledge Center which house detailed spec sheets and files
  • WordPress CMS tailored to allow complete control of content, with custom page building, responsive chart builder, and eCommerce functionality

Want to know more? Visit, then let’s talk about how we can transform your website — and your business.

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