HDI Railing Systems

B2B Marketing Strategy

The Challenge
Like many construction-related businesses challenged by the recession, HDI fought back with an all-out marketing assault – which grew the company to heights previously unknown.  Positioned now as a leading manufacturer of handrail systems, HDI ‘s client list includes some of the world’s most prestigious companies.  After considerable success in the US, HDI and Synapse partnered again to disrupt the UK handrail and balustrade market by unleashing ground-breaking tech and a good-looking ad campaign to let them know we’re coming.

The Result

  • Company revenue grew by 300%
  • Lead generation programs deliver over $75 million per year in quoting opportunities
  • Expanded US operations to UK while working with blue-chip clients around the world
  • Created one-of-a-kind custom quoting software to support online sales channel
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