Hershey Entertainment & Resorts

The business side of fun.

The Challenge

Each spring, Hersheypark faces the daunting task of hiring thousands of seasonal employees to operate its world-famous amusement park. Their hiring website, designed to attract potential employees, was falling short – increasing the risk of a shortage of workers for the upcoming season.

The Solution

We completely redesigned the website and user experience, focusing on mobile usability, custom job search capabilities, and smart content – like a section for parents – to engage potential candidates, especially teens and young adults.  Beyond the interface, we built a custom API to re-integrate Hershey’s applicant tracking system, Findly – eliminating the need for re-training and allowing the Human Resources team to ramp up quickly.

The Results

  • Increased website traffic by 140% through proper SEO configuration
  • Grew annual applications by 3x and improved application conversion rate
  • Built around existing applicant tracking system, eliminating training costs
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