Penn Medicine | LGH

Fostering healthy communities.

The Challenge

To celebrate its 125th anniversary, Lancaster General Health’s marketing team wanted to create an interactive experience to highlight the Hospital’s relationship with the communities it serves.

The Solution

We created a one-of-a-kind experience, using historical research and county records to tie community and corporation together – then built special features to encourage user-generated content, social interaction, and virality.

The Results

  • History timeline used more than 100,000 times
  • Strong public support led to the creation of a permanent interactive kiosk
  • Custom integration with social media networks led to nearly half a million shares, likes and comments
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