Penn Medicine | LGH
Fostering healthy communities.
To celebrate its 125th anniversary, Lancaster General Health’s marketing team wanted to create an interactive experience to highlight the Hospital’s relationship with the communities it serves.
We created a one-of-a-kind experience, using historical research and county records to tie community and corporation together – then built special features to encourage user-generated content, social interaction, and virality.
- History timeline used more than 100,000 times
- Strong public support led to the creation of a permanent interactive kiosk
- Custom integration with social media networks led to nearly half a million shares, likes and comments