Oregon Dairy

The secret to a successful campaign.

The Challenge

Promote the annual Secret Sale to customers who have never shopped at Oregon Dairy.

The Solution

A  highly-targeted digital marketing effort buoyed by an online contest and promoted via Facebook ads, email marketing, geo-targeted mobile display ads, Instagram marketing and a custom landing page.

The Results

  • Sent 15,000 additional visitors to the website during the week leading to the sale
  • Increased store revenue by 31% vs. previous year
  • Increased customer count by 1,100 purchasers on sale day
  • Earned 1,500 new opt-in email addresses
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